Wheeling Walks Training Manual

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Appendix:
Chapter 4 Appendicies:
4A. Campaign Information Packet

4B. Campaign Press Kit
4C. Campaign T-shirt Design
4D. Model Talking Points
4E. Sample "Thank You"

Appendix 4A

WHEELING WALKS

Campaign Information Packet

  • Campaign Information Sheet
  • Benefits of Walking
  • Walking Facts
  • Campaign Schedule of Events
  • Campaign Registration Form
  • Campaign Endorsements
  • Campaign Sponsors and information
  • Sampling of Press Article(s) on the Campaign

CAMPAIGN INFORMATION PACKET - Campaign Information Sheet

 

West Virginia University Begins Unique Health-Education Campaign in Wheeling

Innovative Program Uses TV ads to Help Get Wheeling Moving

A unique walking campaign is being conducted on the airwaves, in the streets, and on the walking trails in Wheeling, WV.  WHEELING WALKS is a project developed by the Wheeling- Ohio County Health Department, the Robert Wood Johnson Foundation, and West Virginia University to promote increased walking and reduce the burden of overweight, heart disease and diabetes in the United States.  It is an intensive, eight-week, multimedia campaign aimed at communicating a simple but important health message: that regular walking can provide energy, help people feel better, give a person more time, and improve overall health.  And it doesn?t take much time.

The message will be aired through an extensive paid-advertising campaign on local television, along with radio advertising and print ads.  The TV spots will air more than 400 times in the Wheeling area, beginning during prime time programming April 17, 2001.

The advertising campaign will be accompanied by a community effort featuring walking clinics sponsored by the Ohio Valley Runners/Walkers Club and Wheeling Jesuit University.  There will be walking programs in area schools, worksites, churches, and civic groups.

?A sedentary lifestyle, along with a poor diet, causes as many deaths as tobacco,? according to Dr. Bill Reger, Associate Professor of Community Medicine at WVU.  In West Virginia, obesity and heart disease rates are nearly 20 percent higher than the national average.  (Nationally, one out of three Americans is considered obese.)

Lack of time ? or the perception of a lack of time ? is one of the largest obstacles to regular physical activity.  ?Walking 30 minutes is just one TV show, and the average American watches 3-4 hours of TV per day, says Reger.  ?If you have time for one TV show, you have time to walk.?

A wide range of community events are planned during the eight-week WHEELING WALKS campaign:

  • Community Prayer Walk with the faith community
  • Walking Clinics
  • Ohio Valley Mall Walking Program Kick-Off
  • Mayor?s Walking Cup
  • Intergenerational Walk in conjunction with the Ogden Distance Race
  • Educational programs at worksites, schools, and community centers

A key message of the campaign is that walking gives you energy.  ?Give it a try,? Reger encourages, ?not only will you reduce your chances of heart disease, but you will feel better and have more energy.?

So register and log your minutes online at wheelingwalks.org  or by calling XXX-XXXX.


CAMPAIGN INFORMATION PACKET - Campaign Information Sheet

 

BENEFITS OF WALKING

WHEELING WALKS 30 Minutes or More Almost Every Day!

Feeling sluggish?  Are you drained? Then try walking.
It's more than just a way to keep your heart healthy.
It's a whole new way of life.  It helps you meet people. It boosts your energy.
And it's fun!


Walking conditions your heart and lungs. Start with 10 minutes every day or every other day. Increase to 20 minutes when ready. Then, work your way up to 30 minutes 5 or more days per week. In a few months, you will be amazed at how good you feel!

Feel Better -Regular walking

  • gives you more energy
  • improves your self-image
  • increases resistance to fatigue
  • helps you to relax and feel less tense

Look Better -Regular walking

  • Tones your muscles
  • Burns off calories to help lose extra pounds
  • Helps you stay at your desirable weight and helps control your appetite

Some suggestions to keep you walking:

  • Choose a spedific time and stick to it!
  • Find a place ot walk that is best for you
  • Choose a walking partner - a companion will make walking more enjoyable and help you stick with it.
  • Choose walking attire - it's important to walk in comfortable shoes!

Some additional walking facts:

  • Get energized. Regular walking can decrease stress, anxiety, and depression.
  • Walking 30 minutes is equivalent to one TV show. Americans watch 3-4 hours of TV per day.
  • Drink eight ounces of water for every 20 minutes you walk.
  • Time is more important than distance.
  • The US Surgeon General has determined that 30 minutes of moderate-intensity walking will reduce your risk of heart disease, stroke, colon cancer, and osteoporosis.
  • Walking 10 minutes per day represents about 5 lbs. of fat in one year.
  • Regular walking can cut your risk of heart disease by one half and benefits occur immediately; begin with only ten minutes per session, if you have been sedentary.  Check with your physician if you have two major risk factors for heart disease (50 years of age or older, diabetes, high cholesterol, tobacco use, high blood pressure, family history, chest pain).
  • Regular walking (30 minutes of moderate-intensity activity on almost every day) has all the benefits of other more strenuous (macho) activities, and it is less likely to cause injury.
  • The price is right.  Walking requires no special equipment, but a good pair of shoes is recommended. Dr. Reger recommends jogging shoes for walking, as they provide more stability and cushioning.
  • You can walk anywhere and at any time.  If safety is a concern, walk with a friend or in an area where there are lots of folks.
  • Most important: Begin walking with someone at least several times a week.
  • Walking is the most popular physical activity in the US and the world.  Doctors are more likely to recommend walking.

Take control of your life and health. Make walking a way of life.

          Isn?t it time you started walking.


CAMPAIGN INFORMATION PACKET - Walking Facts

WALKING FACTS

  • Only 22% of adults engage in moderate physical activity for 30 minutes five or more times a week, while nearly 25% of the population is completely sedentary. (United States Department of Health and Human Service Healthy People 2010)
     
  • A sedentary lifestyle leads to obesity and in the United States 33% of adults are obese (Brooks, Fahey, & White, 1996).
     
  • West Virginia has the highest rate of obesity in the United States (BRFS, 1997).
     
  • Body composition can be improved by regular physical activity and physical activity has also been strongly associated with maintenance of weight loss. Walking is the most convenient and logical away most obese persons can increase their physical activity. Physical activity plays multiple roles in the prevention and treatment of obesity. Report of the Surgeon General of the United States, 1996)
     
  • 68% of the adult population in West Virginia reported little or no leisure-time physical activity (BRFS, 1996) whereas nearly 80% of those between the ages of 55 and 65 are inactive.
     
  • 48% of the adult population in West Virginia reported no leisure-time physical activity (BRFS, 1996).
     
  • West Virginia ranked the 3rd worst in the United States for engaging in leisure-time physical activity (BRFS, 2003).
     
  • Sedentary persons who improve their physical fitness are less likely to die of all causes and of cardiovascular disease than are those who remain sedentary. (Report of the Surgeon General of the United States, 1996)
     
  • By increasing daily physical activity, individuals may experience stress-reducing benefits, which may further enhance the immune system. (Report of the Surgeon General of the United States, 1996) Walking is the easiest way to increase daily physical activity.
     
  • Changes to a "healthy" diet and increases in modest levels of physical activity (walking, etc) would be expected to reduce blood pressure by between two and four mmHg. (Report of the Surgeon General of the United States, 1996)
     
  • Walking is the most convenient and logical away most obese persons can increase their physical activity. Physical activity plays multiple roles in the prevention and treatment of obesity. Body composition can be improved by regular physical activity and physical activity has also been strongly associated with maintenance of weight loss. (Report of the Surgeon General of the United States, 1996).
     
  • Research indicates that individuals who engage in regular physical activity such as walking are more likely to display other health-related behaviors (Wankel & Sefion, 1994).
     
  • Sedentary lifestyle nearly double the risk of coronary heart disease (Eichiing & Panayiotis, 1997).
     
  • Many individuals' prefer to exercise on their own or with a friend, but not in a formal class-based setting (Marcus, et al., 1996). Walking is wonderful in this regard since it can be done almost anywhere, with others, or alone.
     
  • Weight gain and high levels of stress are reported to be among the major barriers to tobacco use cessation. Exercise reduces levels of perceived stress in smokers. (King, Taylor, and Haskell, 1993).
     
  • Morgan and Goldston (1987) documented the following psychological effects of exercise: reductions in depression, stress, and anxiety; in addition to enhanced body image, well-being, perceived control and higher levels of self-esteem.
     
  • Moderate intensities and amounts of physical activity were found to be associated with improved health and reduced risks of morbidity and mortality when compared with low activity (Blair & Connelly, 1996).
     
  • Goetzel et al. (1998) demonstrated that individuals who do not successfully modify their negative risk factors financially cost more than those without these risk factors, even in the short run. Results showed that those employees at high risk for depression, high stress, high blood glucose, extreme over-or underweight, tobacco use, high blood pressure, and sedentary lifestyle incurred higher medical expenditures, compared with those lacking these risks, even when all other risk factors and potential confounds were held constant (Goetzel et al., 1998, p.851).

CAMPAIGN INFORMATION PACKET - Campaign Schedule of Events

Isn?t It Time You Started Walking?

WHEELING WALKS Campaign Dates April 17, 2001 ? June 9, 2001

Kick Off @ Wheeling Civic Center  

April 17, 2001 @ 9:00 AM

OVRWC Walking Clinic and Family Walk Oglelbay Schenk Lake

April 20, 2001 @ 7:00 PM

Community Prayer Walk @ local churches

April 22, 2001    

Thought Leaders Breakfast  @ Ramada Inn

April 24, 2001 @ 7:30 AM

Mark Fenton Media Day @ Wheeling Park High School

April 24, 2001 @ 9:00AM

Mark Fenton Walking Clinic @ Wheeling Jesuit University

April 24, 2001  7:00-8:00 PM

OVRWC Walking Clinic and Family Walk @ Mt. Calvary Cemetery

April 27, 2001 @ 7:00 PM

Ohio Valley Mall Kick Off 

April 30, 2001 @ 10:00AM

Rob Sweetgall Walk to Health Presentation @ OVMC

April 30, 2001 @ 5:00-6:30PM

Walk with the Ohio Valley Greyhounds @ Civic Center

May 4, 2001 @ 6:30 PM

Physician?s Press Conference @ Oglebay Lodge

May 8, 2001 @ 10:00AM

OVRWC Walking Clinic and Family Walk @ Wheeling Park

May 11, 2001 @ 7:00 PM

Greater Wheeling Trails Coalition Semi-annual Trail Clean-up @
         Wheeling Amphitheater

May 12, [email protected] 10:00 ? 11:30 AM

Wear Your Sneakers to Work Day       

May 16, 2001

Mayor?s Walking Cup @ Market St. 

May 16, 2001 @ 12:00 PM

OVRWC Walking Clinic and Family Walk @ WJU

May 18, 2001 @ 7:00 PM

Intergenerational 2-Mile Walk @ Wheeling Civic Center

May 25, 2001 @ 6:00 PM

Wheeling Distance Run and Walk @  Wheeling Civic Center

May 26, 2001 @ 8:00 AM

Campaign Community Celebration @ WJU

June 9, 2001 @ 10:30 AM


CAMPAIGN INFORMATION PACKET - Campaign Registration Form

WHEELING WALKS 30 Minutes or More Challenge
      Registration Form
            


Yes? Register me as a participant in the WHEELING WALKS 30 Minutes or More Challenge. I pledge to attempt to walk 30 minutes a day on almost every day. (This can be done in three 10 minute segments.)

Signature:________________________________

Name:___________________________________

Street:___________________________________

City:_____________ State:______ Zip:_________

Age:___________     Phone:_________________

E-mail:___________________________________

Do you walk on a regular basis? ( )No ( )Yes

If yes, how many days a week do you walk for at least 10 minutes at a time?

___________________ days per week

On days when you walk for at least 10 minutes at a time, how much total time do you spend walking?____________________

Have you participated in other community walking events such as this one?

( )No ( )Yes

If yes, how many such events have you done?_________________

Be sure to send in the registration and log your minutes walked to WHEELING WALKS Campaign, XXX Anna Dr., Wheeling, WV 26004 or wheelingwalks.org or fax 304 xxx-xxxx


CAMPAIGN INFORMATION PACKET - Campaign endorsements

WHEELING WALKS

Our Campaign has been endorsed by the following:

City of Wheeling
State of West Virginia
American Cancer Society
Ohio Valley Medical Center
East Ohio Regional Hospital
Peterson Rehabilitation Hospital
The Ohio County Medical Society
National Multiple Sclerosis Society
Zion Evangelical Lutheran Church
West Virginia University School of Med.
Wheeling---Ohio County Health Dept.
Ohio Valley Runners & Walkers Club
Mid-Ohio Valley Health Department

Ohio University Eastern Campus
Laughlin Memorial Chapel
Wheeling Health Right Inc.
Wheeling News Register
The Wellness Bridge
Beyond Marketing
Acordia
Brooke Pioneer Trails
Wheeling Jesuit University
Wheeling Park High School
The Ohio County Commission
Marshall County Health Dept.
William E. Noble, M.D. FACC


 

Pick up your Registration Form at any of these area businesses:

Centre Town Fitness - Whg.
Wheeling Office Supply
Wheeling Flower Shop
Puddleducks - Whg.
Carpenters Jewlers - Whg.
Laser Plus - Whg.
Riverside Restaurant - Whg.
Hole'N Run - Whg.
Gooey-Bentz Company - Whg.
Abbey's Restaurant - Whg. Island
Convenient Food Mart - Whg. Island
Wickhams Tuxedo's - Whg. Island
T.J.'s Sports Garden - Whg.
Ben Franklin Crafts - Elm Grove

Suzanne's Fashion & Bridal Shop - Elm Grove
Balloons 'N Tunes - Elm Grove
Crispin Golf Course - Oglebay
Value City - Benwood
Ohio Valley Mall - St. C.
Express Graphics - St. C.
Belmont Ski, Bike & Golf - St. C
Total Sports Connection - M.F.
Nicky's Garden Center - M.F.
Colerain IGA
Ferda's Countryside Garden Center Rte. 250
Big Bear Plus - Bridgeport
AAA - Bridgeport


Campaign Information Packet - Campaign Sponsors

WHEELING WALKS 30 Minutes or More Challenge
List of Sponsors
  • The Robert Wood Johnson Foundation
  • Wheeling-Ohio County Health Department
  • Ohio Valley Medical Center
  • Wheeling Medical Park
  • Wheeling National Heritage Area Corporation
  • The Pepsi Company
  • The Ohio Valley Runners/Walkers
  • Quintel Web Development
  • Generations Restaurant and Pub
  • Arby's Restaurant Enterprises, Inc.
  • First 1st Net
  • The Wellness Bridge
  • Kroger's
  • Balloons N' Tunes
  • Bill Graham
  • OVRTA
  • The Times Leader
  • The News-Register
  • The Intelligencer
  • WTOV-9
  • WTRF - TV 7
  • WesBanco
  • Banc One

 

  • Fennerty Photography
  • Wheeling Jesuit University
  • Big Bear Plus
  • Riesbecks
  • Hole N Run
  • Total Sports Connection
  • Jebbia's Market
  • Beyond Advertising
  • Captial Music Hall
  • Wheeling Flower Shop
  • Gwynn Advertising
  • Ben Franklin Crafts
  • Aladdin Signs Inc.
  • Wheeling Park High School
  • Wheeling Central Catholic

  • Jamboree in the Hills
  • Jamboree USA
  • Ohio Valley Mall
  • Wheeling Chamber of Commerce
  • Ohio University Eastern
  • The Times Leader
  • The Wheeling News Register,
  • The Intelligencer

Campaign Information Packet - Campaign Information Sheet

Vision

West Virginia University is a student-centered learning community meeting the changing needs of the people of West Virginia and the nation through teaching, research, service, and technology.

Goals

  • Student-centered: West Virginia University fosters a high quality, student-centered, holistic education on all of its campuses.
  • Focus research: Our graduate teaching programs and research efforts are focused for excellence, impact and reputation.
  • Service: We are engaging society to partner with it in order to serve our state and our nation. We are doing this through multiple campus alliance activities, as well as in areas such as extension and workforce readiness.
  • Technology: We are using technology to deliver programs and administer our university; we are modeling its use for our state and nation.

Values

  • Focus
  • Teamwork
  • A learning organization
  • Intensive communication
  • Character building
  • Measurement.

Theme: Success. Expect It.

West Virginia University, founded in 1867, is located in Morgantown, West Virginia, a city of 27,000 residents near West Virginia's northern border. It is one of only 43 public universities that serve their states as research and land grant institutions. Through 13 colleges and schools, WVU offers 168 bachelor's, master's, doctoral and professional degree programs.

The University's student-centered approach to learning -- with such programs as Operation Jump-Start and the Career Success Academy -- is giving students one of the top undergraduate experiences in the country. WVU is a Doctoral/ Research University - Extensive as classified by the Carnegie Classification of Institutions of Higher Education -- based on the complexity and breadth of the institution's mission. As West Virginia's major research and development center and only comprehensive doctoral-granting institution, WVU faculty conducts over $75 million in sponsored contracts and grants per year. WVU is accredited by the North Central Association of Colleges and Schools and dozens of specialized academic accrediting agencies.  The University's total operating budget is approximately $520 million.

Located in "Mountaineer Country," Morgantown is a recreational haven year-round. In fact, West Virginia's fifth largest city was recently rated No. 1 Small City in the East by a popular rating guide, and named the nation's top "dream city" by an online newsletter.

Morgantown is within easy traveling distance of Washington, D.C. to the east and Pittsburgh to the north.


Campaign Information Packet - Campaign Information Sheet

Robert Wood Johnson Foundation

The Robert Wood Johnson Foundation's (RWJF) mission is to improve the health and health care of all Americans. RWJF1 based in Princeton, NJ, is the nation's largest philanthropy devoted exclusively to health and health care. RWJF concentrates its grant making in three goal areas: to assure that all Americans have access to basic health care at reasonable cost; to improve care and support for people with chronic health conditions; and to reduce the personal, social and economic harm caused by substance abuse - tobacco, alcohol, and illicit drugs.

Remaining faithful to the mission means keeping a commitment to the American people in everything from encouraging healthier living and the conditions that promote better health to promoting positive changes in the way health care is delivered in this country.

In their first 25 years, RWJF has provided more than $2.6 billion to organizations and institutions across the country working on finding solutions to our nation's health and health care problems. This substantial sum, compares to the nearly $3 billion that the United States spends on health care every day.

The projects RWJF funds have reached across the life span, from making early child health care more accessible to improving the care that patients receive at the end of life. Their strategies transcend any single perspective; RWJF and its grantees explore many possible solutions. Their greatest strength must be in recognizing the good ideas of others and in developing their own.

The common element in all RWJF work is its reflection of the Foundation's mission to improve the health and health care of all Americans.

From the Robert Wood Johnson Foundation "Blue Book"


Campaign Information Packet - Campaign Information Sheet

WHEELING-OHIO COUNTY HEALTH DEPARTMENT

1500 Chapline Street
Room 106
Wheeling, WV 26003
Telephone: (304) 234-3682
Fax: (304) 234-6405

WIC Program Telephone: (304) 234-3888
WIC Program Fax: (304) 234-3889

Director: William C. Mercer, M.D.
Administration: Larry W. Lewis, M.S.
Nursing Supervisor: Becky J. Beckett, R.N.
Environmental Health Supervisor: Nada Beneke, R.S.
WIC Program Director: Beth Dowler, L.D.
Cancer Information Specialist Maureen Barte, M.S.

 

Board of Health:
Arthur McKenzie, Chairperson
Michael Caruso
Linda Elliott
Kathy Fortunato
John Holloway, M.D.
Deborah Wilcox, R.N.

 

The mission of the Wheeling-Ohio County Health Department is to fulfill society?s interest in assuring conditions in which people can be healthy.

Services provided by the health department:

Environmental Health:

-Inspections and surveillance of food service establishments, retail food stores, water supply systems, sewage disposal systems, lodging facilities, mobile home parks, child care centers, institutions, public swimming pools, organized camps, public parks, fairs, festivals, tattoo parlors

-Sampling and testing of water supplies and milk products

-Disaster surveillance

-Investigations of public health nuisances

-Rabies surveillance, including animal bite investigations

-Indoor air quality surveillance, including second-hand smoke

-Surveillance of environmental contaminants, Including lead, radon, and asbestos

-Epidemiological investigations for communicable disease control, including food borne disease

-Environmental health educational programs, including food handler training.

Nursing and Physician Services:

-Communicable disease control through surveillance and epidemiology

-Family Planning program, including pregnancy testing, birth control methods and education

-Breast and Cervical Cancer screening for eligible women over 25 years of age, Pap tests and pelvic exams, breast exams, teaching of breast self-examination, and mammograms.

-Immunizations for infants, children, and adults

-Tuberculosis testing, epidemiology, and medication

-Periodic Screening, Diagnosis, And Treatment for individuals from birth to 21 years of age

-Sexually Transmitted Disease (STD) testing, education, and treatment

-AIDS/HIV testing, counseling, and education

-Right From the Start - case management of high risk pregnancies and infants (Medicaid eligible)

-Health and developmental screening In conjunction with public, parochial, and private schools, including vision screening, TB testing, and immunizations

-Clinical rotation for local schools of nursing

-Joint venture with Wheeling Hospital's Family Health Center and public and parochial schools in providing school-based children's clinics

Community Health Promotion/Education:

-Member of Ohio County PATCH (Planned Approach to Community Health); Ohio County FRN (Family Resource Network); and Ohio County Interagency Council

-Community health needs assessment

-Support and cooperative services to other community health agencies

-Speakers upon request

Regional Cancer Information Specialist (CIS):

-Public and professional educational programs about breast and cervical cancer screening guidelines, risk factors, breast self-examination (BSE)

-Free culturally sensitive, easy to read educational material about breast and cervical cancer screening

-Training for WV BCCSP volunteers

-Continuing education programs for health care and social work professional

-Free physician reminder and chart flagging systems for breast and cervical cancer screening

-Worksite awareness campaigns and educational programs on breast and cervical cancer for private and public businesses and organizations

WIC Program:

-Nutrition education and supplemental foods for pregnant and breast feeding women, and for infants and children from birth to five years of age

-Nutritious foods such as milk, cheese, eggs, Juice, cereal, beans, peanut butter, infant formula, and more

-Breast feeding support and education

         For more WIC information, call (304) 234-3888 or fax (304) 234-3889

 

All information received and services performed by the health department are confidential.


Campaign Information Packet - Sampling of Press Article(s) on the Campaign

Preventitve Medicine Article

Click here to view the PDF document "Wheeling Walks: A Community Campaign Using Paid Media to Encourage Walking Among Sedentary Older Adults"

Use of this article was granted with the sole purpose of being included in this manual. This article may not be used in any other way without specific permission.

Additional article cut-outs (in PDF format):

      Wheeling Walks Campaign BeginsThe Intelligencer ; April 18, 2001

      Wheeling Walks: Is Off and Running.  The Intelligencer

      Benefits of Walking...  The Times Leader ; March 19, 2002

      Making walking a healthy habit for life!  Green Tab ; April 22, 2001

      Picture of Walkers in Rain  The Intelligencer ; May 19, 2001

top


Appendix 4B

Campaign Press Kit - Sample Event Announcements

 

Presents

Rob Sweetgall ? ?The Real Forest Gump?

 

Monday, April 30, 2001 10:00 AM Ohio Valley Mall

Monday, April 30, 2001 5:00 ? 6:30 PM Ohio Valley Medical Center

Both events free to the public! (Validated Parking and refreshments at OVMC)

After walking seven times across America, Rob Sweetgall will explore the broad benefits of walking. This will include how walking can reduce stress, blood pressure, heart disease, diabetes risks, and obesity?. while improving longevity and a positive outlook on life. Learn why taking even a short walk has benefit. Learn dozens of ways to fit 6,000 extra footsteps into a frantic day. Discover three ways walking can flatten your stomach and help you take up less space on planet earth.

See Rob Sweetgall at the Ohio Valley Mall where he, WHEELING WALKS, and The Ohio Valley Mall will kickoff the ?Walksport? Program that will give mall walkers the opportunity to earn gifts by walking. At OVMC, Rob will present Walk to Health. This is one humorous, educational, entertaining, inspirational program you don?t want to miss!

Don?t forget to register for WHEELING WALKS on line at wheelingwalks.org. Please log your minutes on line or by calling XXX-XXXX.

Remember Walk 30 Minutes on Almost Every Day!

 

Isn?t It Time You Started Walking?


Presents

Mark Fenton- Editor-at-Large for Walking Magazine

Tuesday, April 24, 2001 at Wheeling Park High School at 9:00 AM

Tuesday, April 24, 2001 at Wheeling Jesuit University at 7:00 PM

Mark Fenton, an entertaining, persuasive, and knowledgeable walking advocate, and one of the nation?s foremost experts on walking will visit Wheeling on April 24, 2001. Mark is a vocal pedestrian advocate and recognized authority on public health issues and the need for community, environmental, and public-policy initiatives to encourage more walking.

Mark?s interest in walking began with the study of the biomechanics of walking at the Massachusetts Institute of Technology. After earning BS and MS degrees there, Mark worked as manager of research engineering at Reebok for three years. His work led to numerous publications related to exercise science, human performance, and athletic footwear and materials, while also providing plentiful experience on the health benefits of walking.

Currently Mark uses his knowledge of walking as an author, a regular columnist in Walking Magazine and as a speaker and motivator on public health and fitness issues. His instruction spans the spectrum from introductory fitness-walking clinics to coaching elite athletes.

See Mark Fenton be officially welcomed to the City of Wheeling by Mayor Nick Sparachane on April 24, 2001, at 9:00 AM at Wheeling Park High School where he will give a presentation to students of the school. The public is invited to attend. Please call WHEELING WALKS @ 740-XXX-XXXX for reservations. In addition, Mark will give a walking clinic to the general public at 7:00 PM @ Wheeling Jesuit University. All area walkers are encouraged to attend.

 

And don?t forget to register for WHEELING WALKS on line at wheelingwalks.org
and log your miles on line or by calling XXX-XXXX.
Remember, Walk 30 Minutes or More on Almost Every Day!


Campaign Press Kit - Sample Media Advisories

Physician?s Press Conference

May 8, 2001

9:00 AM

Oglebay Resort & Conference Center

Wheeling Hospital and Ohio Valley Medical Center will host a physician?s press conference to promote and encourage participation in WHEELING WALKS, an 8-week media campaign that encourages Ohio Valley residents to walk 30 minutes or more on almost every day. A continental breakfast will be served beginning at 8:30 AM. Please join us for this meritorious event.


Media Advisory

The Wheeling-Ohio County Public Health Department, The Robert Wood Johnson Foundation, and WVU Department of Community Medicine Announce Unique Walking Campaign in West Virginia

 

WHEN AND WHERE:

Tuesday, April 17, 9:00AM
The Wheeling Civic Center
2 14th Street
Wheeling, West Virginia


WHAT: The Wheeling-Ohio County Health Department, The Robert Wood Johnson Foundation, and West Virginia University, Department of Community Medicine (WVU) will hold a press conference to kick off the Wheeling Walks 30 Minutes or More Challenge. This unique 8-week media based campaign will encourage citizens of Wheeling and the surrounding area to get off the couch and take a walk.

This intensive media campaign will include TV, radio, and newspaper ads as well as community activities to let adults know about the ample walking places in Wheeling and to encourage all adults to improve their health by walking at least 30 minutes a day.

The media campaign will be supplemented by a comprehensive grassroots effort featuring family walking activities, community walking events, physician "walking " prescriptions, and faith-based walking programs.



WHY:

Scientists have confirmed that lack of physical activity contributes significantly to death and disability in the United States. It is estimated that physical inactivity alone annually accounts for approximately 200,000 deaths. In West Virginia, 68 percent of the adult population reported little or no physical activity in 1998 and West Virginia ranked third worst among the 50 states for having no leisure-time physical exercise at all.

To improve heart, brain, and other body functions at all ages, current public health guidelines recommend moderate physical activity - 30 minutes or more - on almost every day. Successfully communicating this information to communities in ways that actually prompt citizens to put on their walking shoes and walk remains underdeveloped.


WHO: Speakers at the press conference include:
  • Honorable Nick Sparachane, Mayor of Wheeling
  • William C. Mercer, M.D., Director, Wheeling-Ohio County Health Department
  • Bill Reger Ed.D., Assistant Professor, Department of Community Medicine, West Virginia University
  • Holli Smith MS, MSW, CHES - Local


  • EDITOR'S NOTE: In addition to the speakers at Tuesday's press conference, there will be:
  • A screening of the campaign's first television spot (copies available for TV stations).
  • Wheeling Park High School Ambassadors
  • A class of grade school students with campaign posters they designed.
  • Walking shoes of various celebrities along with letters of endorsement of the campaign.

  • EMBARGO:

    This advisory is provided for media planning purposes only. Release is embargoed until 9:00 AM Tuesday, April 17, 2001

     


    CONTACT: Debbie, Project Facilitator
    XXX-XXXX

    Campaign Press Kit - Sample Press Release

     

    Wheeling Walks

    NEWS RELEASE

     

    Embargoed until 9 AM                                                      CONTACT:

    Tuesday, April 17, 2001                                                     Dr. Bill Reger
                                                                                             XXX-XXXX

     

    West Virginia University Begins Unique Health-Education Campaign in Wheeling
    Innovative Program Uses TV Ads to Help Get Wheeling Moving

    A unique walking campaign begins today on the airwaves, in the streets, and on the walking trails in Wheeling, WV.

    WHEELING WALKS is a project developed by West Virginia University and the Wheeling-Ohio County Health Department to promote increased physical activity and reduce the burden of overweight, heart disease and diabetes in the United States. It is an intensive, eight-week, multimedia campaign aimed at communicating a simple but important health message: that regular walking can provide energy, help people feel better, give a person more time, and improve overall health. And it doesn't take much time.

    The message will be aired through an extensive paid-advertising campaign on local television, along with radio advertising and print ads. The TV spots - produced by a Los Angeles agency that specializes in political-campaign commercials - will air more than 400 times in the Wheeling area, beginning during prime-time programming today.

    The advertising campaign will be accompanied by a grassroots community effort featuring walking clinics sponsored by the Ohio Valley Runners/Walkers Club and Wheeling Jesuit University. There will be walking programs in area schools, worksites, churches, and civic groups. The WHEELING WALKS campaign opened this morning with a kick-off event and press conference at the Civic Center in Wheeling. The campaign runs through June 9.

    "Both the message and method of this campaign are distinctive," said Dr. Bill Reger, Associate Professor of Community Medicine at WVU. "The advice we are offering is very focused and specific. Unlike many health-education campaigns, that try to change a person's entire lifestyle, we are offering people one simple, painless activity that will yield significant health benefits for themselves and their families. We believe this message will be communicated with great impact by our TV spots, even competing against junk-food ads with their mega-buck budgets."

    In one of the campaign's TV commercials, a woman discusses how much energy her husband has since he started walking: "Ted used to come home pooped. He did not have the energy for ... anything. Then I told him about a commercial on walking. It said that walking actually gives you energy. So Ted started walking. Ten minutes at first and then a little more each day. Now he's walking 30 minutes a day, 5 days a week. It's good for his heart. It relieves stress. These days Ted has the energy ... well ... for everything."

    ?Isn't it time you started walking?" she asks, followed by the campaign title: WHEELING WALKS.

    "Regular walking is one of the easiest and most important steps you can take to better health," said Dr. Robert D'Alessandri, Dean of the WVU School of Medicine. "By encouraging people to walk 30 minutes or more almost every day, the campaign can help individuals decrease blood pressure, prevent heart disease, diabetes, and some forms of cancer; preserve bone density and prevent osteoporosis. Many of West Virginia's health problems would be improved if people would walk regularly 30 minutes, which they can begin with 10 minutes and then increase when they feel ready."

    WHEELING WALKS builds on the success of the Bayer Wellness Program and the "1% Or Less" low-fat milk campaign in reducing the risk for heart disease in this region. WVU's Dr. Reger served as director of both campaigns.

    "A sedentary lifestyle, along with a poor diet, causes as many deaths as tobacco," according to Reger. In West Virginia, obesity and heart disease rates are nearly 20 percent higher than the national average. (Nationally, one out of three Americans is considered obese.)

    Lack of time - or the perception of a lack of time - is one of the largest obstacles to regular physical activity. "Walking 30 minutes is just one TV show, and the average American watches 3-4 hours of TV per day, says Reger. "If you have time for one TV show, you have time to walk."

    "Another problem is that people come home exhausted," said Reger. "However most people are mentally tired. Once they start walking, people will find that walking actually gives them energy."

    Many in the community are committed to WHEELING WALKS. There are 45 volunteers in the Speakers Bureau, in addition to the commitment of the entire Ohio Valley Runners/Walkers Club, and a 67-member Advisory Board.

    According to Mayor Nick Sparachane of Wheeling: "Regular walking can reduce stress, anxiety and depression. We are pleased to see a campaign that provides community members with advice that can significantly promote both physical and mental health, but that is easy to understand and easy to follow."

    A wide range of community events are planned during the eight-week WHEELING WALKS campaign:

    • Community Prayer Walk with the faith community
    • Walking Clinics
    • Ohio Valley Mall Walking Program Kick-Off
    • Mayor's Walking Cup, endorsed by Wheeling-Pittsburgh Steel Corporation
    • Intergenerational Walk in conjunction with the Ogden Distance Race
    • Educational programs at worksites, schools, and community centers

      A key message of the campaign is that walking gives you energy. "Give it a try," Reger encourages, "not only will you reduce your chances of heart disease, but you will feel better and have more energy."

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    Appendix 4C

    Campaign T-Shirt Design

                                           30 minutes or more challenge


    Appendix 4D

      Model Talking Points about WHEELING WALKS

    • Tired? Walk. Get energized. Walking gives you energy. Much of the fatigue we experience is mental stress. Regular walking can decrease stress, anxiety, and depression. Walking elevates mood.

    • Walking: What are you going to do with the extra energy?

    • Walking 30 minutes is the time equivalent of just one TV show. The average American watches 3-4 hours of TV per day.

    • Start out with 10 minutes every day or every other day. Always do less than you know you can. Increase to 20 minutes when you are ready. Then, walk 30 minutes 5 or more days per week. Within two months, you will he amazed at how good you feel!

    • Out the door for 30 or more.

    • Drink eight ounces of water for every 20 minutes you walk. If you walk for 30 minutes, drink a glass of water prior to departure, and again on your return.

    • Get yourself acclimatized by starting with 10 minutes and increasing your time. Time spent walking is more important than distance.

    • Drink adequate water and dress appropriately. Walk in the morning or evening if the temperature and humidity are high.

    • Moderate-intensity walking is walking as though you are going somewhere. It is not vigorous, nor is it a stroll. If you are gasping for breath, slow down. No pain, all gain!

    • The Surgeon General of the United States has determined that 30 minutes of moderate-intensity physical activity will reduce your risk of heart disease, stroke, colon cancer, and osteoporosis, and will help you to control your weight.

    • Walking 10 minutes per day represents about 5 lbs. of fat in one year. It is very difficult to control your body weight without regular physical activity.

    • Regular walking can cut your risk of heart disease by one half The benefits occur immediately; however, it is important to begin with only ten minutes per session, if you have been sedentary. Check with your physician if you have two major risk factors for heart disease (50 years of age or older, diabetes, high cholesterol, tobacco use, high blood pressure, family history, chest pain).

    • Walking makes you feel better. After you walk for about 10 minutes, you will begin to feel the benefits of improved mood.

    • Feel the power of half an hour. Regular walking can begin to give us a sense of control over our lives. We are doing something good, healthy, and beneficial for ourselves.

    • Walking is the exercise of preference for the vast majority of Americans. Even those who do little activity report that they would be more likely to walk than do anything else.

    • Walking truly is beneficial exercise. Regular walking (30 minutes of moderate ­intensity activity on almost every day) has all the benefits of other more strenuous (macho) activities, and it is less likely to cause injury.

    • The price is right. Walking requires no special equipment, but a good pair of shoes is recommended. Dr. Reger recommends jogging shoes for walking, as they provide more stability and cushioning.

    • You can walk anywhere and at any time. If safety is a concern, walk with a friend or in an area where there are lots of folks.

    • Most important: Begin walking with someone at least several times a week. Call a friend, or set up an appointment with a family member. You are more likely to not miss if someone else is counting on you.

      Walking is the most popular physical activity in the United States and in the world. Doctors are more likely to recommend walking than any other type of exercise.


    Appendix 4E

    Sample "Thank You"

     

    NEWS FLASH!

    IN ONLY THREE DAYS OF THE WHEELING WALKS 30 MINUTES OR MORE CHALLENGE WE HAVE OVER 1000 WALKERS  REGISTERED

    MOREOVER, ON THE FIRST DAY--IT SNOWED!!!!!!!!!!!!!!

    We are sending this to thank you for your essential help with the WHEELING WALKS 30 Minutes or More Kickoff.  We are grateful to have you on board for the campaign and recognize that your contribution has almost guaranteed that this important project will be a success. Please accept our heartfelt thanks.

     

    Sincerely,

    Dr. Bill Reger                Holli                                                    Theresa                           Debbie                     
    Program Director          Local Program Coordinator          Program Facilitator       Program Assistant

     

     

     

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