Wheeling Walks Training Manual

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Chapter 4:
Appendix 4-a

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Appendix 4-a

WHEELING WALKS

Campaign Information Packet

  • Campaign Information Sheet
  • Benefits of Walking
  • Walking Facts
  • Campaign Schedule of Events
  • Campaign Registration Form
  • Campaign Endorsements
  • Campaign Sponsors and information
  • Sampling of Press Article(s) on the Campaign

CAMPAIGN INFORMATION PACKET - Campaign Information Sheet

Wheeling Walks logo

West Virginia University Begins Unique Health-Education Campaign in Wheeling

Innovative Program Uses TV ads to Help Get Wheeling Moving

A unique walking campaign is being conducted on the airwaves, in the streets, and on the walking trails in Wheeling, WV. WHEELING WALKS is a project developed by the Wheeling- Ohio County Health Department, the Robert Wood Johnson Foundation, and West Virginia University to promote increased walking and reduce the burden of overweight, heart disease and diabetes in the United States. It is an intensive, eight-week, multimedia campaign aimed at communicating a simple but important health message: that regular walking can provide energy, help people feel better, give a person more time, and improve overall health. And it doesn?t take much time.

The message will be aired through an extensive paid-advertising campaign on local television, along with radio advertising and print ads. The TV spots will air more than 400 times in the Wheeling area, beginning during prime time programming April 17, 2001.

The advertising campaign will be accompanied by a community effort featuring walking clinics sponsored by the Ohio Valley Runners/Walkers Club and Wheeling Jesuit University. There will be walking programs in area schools, worksites, churches, and civic groups.

?A sedentary lifestyle, along with a poor diet, causes as many deaths as tobacco,? according to Dr. Bill Reger, Associate Professor of Community Medicine at WVU. In West Virginia, obesity and heart disease rates are nearly 20 percent higher than the national average. (Nationally, one out of three Americans is considered obese.)

Lack of time ? or the perception of a lack of time ? is one of the largest obstacles to regular physical activity. ?Walking 30 minutes is just one TV show, and the average American watches 3-4 hours of TV per day, says Reger. ?If you have time for one TV show, you have time to walk.?

A wide range of community events are planned during the eight-week WHEELING WALKS campaign:

  • Community Prayer Walk with the faith community
  • Walking Clinics
  • Ohio Valley Mall Walking Program Kick-Off
  • Mayor?s Walking Cup
  • Intergenerational Walk in conjunction with the Ogden Distance Race
  • Educational programs at worksites, schools, and community centers

A key message of the campaign is that walking gives you energy. ?Give it a try,? Reger encourages, ?not only will you reduce your chances of heart disease, but you will feel better and have more energy.?

So register and log your minutes online at wheelingwalks.org or by calling XXX-XXXX.


CAMPAIGN INFORMATION PACKET - Campaign Information Sheet

BENEFITS OF WALKING

WHEELING WALKS 30 Minutes or More Almost Every Day!

Feeling sluggish? Are you drained? Then try walking.
It's more than just a way to keep your heart healthy.
It's a whole new way of life. It helps you meet people. It boosts your energy.
And it's fun!


Walking conditions your heart and lungs. Start with 10 minutes every day or every other day. Increase to 20 minutes when ready. Then, work your way up to 30 minutes 5 or more days per week. In a few months, you will be amazed at how good you feel!

Feel Better -Regular walking

  • gives you more energy
  • improves your self-image
  • increases resistance to fatigue
  • helps you to relax and feel less tense

Look Better -Regular walking

  • Tones your muscles
  • Burns off calories to help lose extra pounds
  • Helps you stay at your desirable weight and helps control your appetite

Some suggestions to keep you walking:

  • Choose a spedific time and stick to it!
  • Find a place ot walk that is best for you
  • Choose a walking partner - a companion will make walking more enjoyable and help you stick with it.
  • Choose walking attire - it's important to walk in comfortable shoes!

Some additional walking facts:

  • Get energized. Regular walking can decrease stress, anxiety, and depression.
  • Walking 30 minutes is equivalent to one TV show. Americans watch 3-4 hours of TV per day.
  • Drink eight ounces of water for every 20 minutes you walk.
  • Time is more important than distance.
  • The US Surgeon General has determined that 30 minutes of moderate-intensity walking will reduce your risk of heart disease, stroke, colon cancer, and osteoporosis.
  • Walking 10 minutes per day represents about 5 lbs. of fat in one year.
  • Regular walking can cut your risk of heart disease by one half and benefits occur immediately; begin with only ten minutes per session, if you have been sedentary. Check with your physician if you have two major risk factors for heart disease (50 years of age or older, diabetes, high cholesterol, tobacco use, high blood pressure, family history, chest pain).
  • Regular walking (30 minutes of moderate-intensity activity on almost every day) has all the benefits of other more strenuous (macho) activities, and it is less likely to cause injury.
  • The price is right. Walking requires no special equipment, but a good pair of shoes is recommended. Dr. Reger recommends jogging shoes for walking, as they provide more stability and cushioning.
  • You can walk anywhere and at any time. If safety is a concern, walk with a friend or in an area where there are lots of folks.
  • Most important: Begin walking with someone at least several times a week.
  • Walking is the most popular physical activity in the US and the world. Doctors are more likely to recommend walking.

Take control of your life and health. Make walking a way of life.

Isn?t it time you started walking.


CAMPAIGN INFORMATION PACKET - Walking Facts

WALKING FACTS

  • Only 22% of adults engage in moderate physical activity for 30 minutes five or more times a week, while nearly 25% of the population is completely sedentary. (United States Department of Health and Human Service Healthy People 2010)
  • A sedentary lifestyle leads to obesity and in the United States 33% of adults are obese (Brooks, Fahey, & White, 1996).
  • West Virginia has the highest rate of obesity in the United States (BRFS, 1997).
  • Body composition can be improved by regular physical activity and physical activity has also been strongly associated with maintenance of weight loss. Walking is the most convenient and logical away most obese persons can increase their physical activity. Physical activity plays multiple roles in the prevention and treatment of obesity. Report of the Surgeon General of the United States, 1996)
  • 68% of the adult population in West Virginia reported little or no leisure-time physical activity (BRFS, 1996) whereas nearly 80% of those between the ages of 55 and 65 are inactive.
  • 48% of the adult population in West Virginia reported no leisure-time physical activity (BRFS, 1996).
  • West Virginia ranked the 3rd worst in the United States for engaging in leisure-time physical activity (BRFS, 2003).
  • Sedentary persons who improve their physical fitness are less likely to die of all causes and of cardiovascular disease than are those who remain sedentary. (Report of the Surgeon General of the United States, 1996)
  • By increasing daily physical activity, individuals may experience stress-reducing benefits, which may further enhance the immune system. (Report of the Surgeon General of the United States, 1996) Walking is the easiest way to increase daily physical activity.
  • Changes to a "healthy" diet and increases in modest levels of physical activity (walking, etc) would be expected to reduce blood pressure by between two and four mmHg. (Report of the Surgeon General of the United States, 1996)
  • Walking is the most convenient and logical away most obese persons can increase their physical activity. Physical activity plays multiple roles in the prevention and treatment of obesity. Body composition can be improved by regular physical activity and physical activity has also been strongly associated with maintenance of weight loss. (Report of the Surgeon General of the United States, 1996).
  • Research indicates that individuals who engage in regular physical activity such as walking are more likely to display other health-related behaviors (Wankel & Sefion, 1994).
  • Sedentary lifestyle nearly double the risk of coronary heart disease (Eichiing & Panayiotis, 1997).
  • Many individuals' prefer to exercise on their own or with a friend, but not in a formal class-based setting (Marcus, et al., 1996). Walking is wonderful in this regard since it can be done almost anywhere, with others, or alone.
  • Weight gain and high levels of stress are reported to be among the major barriers to tobacco use cessation. Exercise reduces levels of perceived stress in smokers. (King, Taylor, and Haskell, 1993).
  • Morgan and Goldston (1987) documented the following psychological effects of exercise: reductions in depression, stress, and anxiety; in addition to enhanced body image, well-being, perceived control and higher levels of self-esteem.
  • Moderate intensities and amounts of physical activity were found to be associated with improved health and reduced risks of morbidity and mortality when compared with low activity (Blair & Connelly, 1996).
  • Goetzel et al. (1998) demonstrated that individuals who do not successfully modify their negative risk factors financially cost more than those without these risk factors, even in the short run. Results showed that those employees at high risk for depression, high stress, high blood glucose, extreme over-or underweight, tobacco use, high blood pressure, and sedentary lifestyle incurred higher medical expenditures, compared with those lacking these risks, even when all other risk factors and potential confounds were held constant (Goetzel et al., 1998, p.851).

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