Wheeling Walks Training Manual

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Chapter 2:
Appendicies:
TV Ad Text
Radio Ad Text
Newspaper Ad Text

logo

2-a: Text for TV Ads

TV Man:
Ted was pooped.

My husband didn?t have the energy for anything.
No matter what I suggested, he said he was just too tired.
Then I saw this commercial that said walking gave you energy.
I knew walking was the easiest way to get the exercise you need.
It said walking was good for the heart and that it helps keep your weight down.
And walking could reduce stress.
But I didn?t know walking actually gives you energy.
I told Ted and he started walking.
Ten minutes a day at first.
Then twenty minutes.
Now, Ted walks thirty minutes a day, five days a week.
Some days he takes three, ten-minute walks. That?s good for you, too.
And these days, Ted has the energy for.......well, everything.
Isn?t it time you started walking?

TV Woman:
Jean said she was too busy.

My wife kept saying she didn?t have the time for anything.
I?d make suggestions. But the answer was always,
?I don?t have the time.?
She had the time for her TV soap operas.
Then I saw this commercial on walking.
It said you could start walking ten minutes a day.
That everyone had the time to do that. I knew walking was good for your heart. That it reduced stress and helped you keep your weight down.
But I didn?t know walking just ten minutes at a time would work.
So I told Jean.
And she started walking. Ten minutes a day at first. Then twenty minutes.
Now Jean walks thirty minutes a day, five days a week.
That?s just one TV show a day.
Sometimes, she walks it ten minutes at a time. That?s good, too.
These days, Jean has the energy for.......well, everything.
Isn?t it time you started walking?

need to insert a "click here to view ads"


2-b: Radio Ad Text

Woman Radio Commercial

Let me tell you about my husband Ted.

Thirty years ago, he was a ball of fire. The last couple of years though, when Ted came home from work?he was pooped. He didn?t have the energy for anything.

Then I saw this commercial about walking.

The announcer said, ?Walking is the easiest, cheapest way to get all the exercise you need. It?s good for your heart, you?ll find that walking reduces stress and helps you keep your weight down,? ?then came the clincher??walking gives you energy.?

Walking gives you energy, so I told Ted and he started walking.

The announcer had said, ?You can start by walking ten minutes a day?.

Well, Ted walked ten minutes the first few days then twenty minutes, now he walks thirty minutes a day, five days a week.

Ted actually loves walking and these days Ted has the energy for?well, everything.

Isn?t it time you started walking?

This message was paid for by West Virginia University and the Robert Wood Johnson Foundation.

Man Radio Commercial

Let me tell you about my wife Jean.

Thirty years ago she had the time for everything: the kids, the house, we?d go out Saturday night, but the last few years with the kids grown?Jean just didn?t seem to have the time for anything. She had her TV programs, she said she was busy, but then I saw this commercial about walking.

The announcer said, ?Walking is the easiest way to get exercise. It?s good for your heart, it relieves stress and it helps keep your weight down and you don?t have to join a gym to start walking,??then the announcer said??you can start walking ten minutes a day.?

Now everyone has the time to do that.

So I told Jean and she started walking...ten minutes a day at first then twenty. Now she walks thirty minutes a day, five days a week.

Jean says that?s just one TV show a day, she actually loves walking and these days Jean has the energy for?well, everything.

Isn?t it time you started walking?

This message was paid for by West Virginia University and the Robert Wood Johnson Foundation.

need to insert a link to listen to the radio ads


2-c: Newspaper Ad Text

Man:

Ted was pooped.

My husband didn?t have the energy for anything.

No matter what I suggested, he said he was just too tired.

Then I saw this commercial that said walking gave you energy.

I knew walking was the easiest way to get the exercise you need.

It said walking was good for the heart and that it helps keep your weight down.

And walking could reduce stress.

But I didn?t know walking actually gives you energy.

I told Ted and he started walking.

Ten minutes a day at first.

Then twenty minutes.

Now, Ted walks thirty minutes a day, five days a week.

Some days he takes three, ten-minute walks. That?s good for you, too.

And these days, Ted has the energy for.......well, everything.

Isn?t it time you started walking?


Woman:s

Jean said she was too busy.

My wife kept saying she didn?t have the time for anything.

I?d make suggestions. But the answer was always,

?I don?t have the time.?

She had the time for her TV soap operas.

Then I saw this commercial on walking.

It said you could start walking ten minutes a day.

That everyone had the time to do that. I knew walking was good for your heart. That it reduced stress and helped you keep your weight down.

But I didn?t know walking just ten minutes at a time would work.

So I told Jean.

And she started walking. Ten minutes a day at first. Then twenty minutes.

Now Jean walks thirty minutes a day, five days a week.

That?s just one TV show a day.

Sometimes, she walks it ten minutes at a time. That?s good, too.

These days, Jean has the energy for.......well, everything.

Isn?t it time you started walking?

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