Campaign Results

Earned Media 76 TV news stories 48 Radio news stories 49 Newspaper articles (23--Front Page) 33 TV/ Radio interviews / promotions 1 USA Today article w/ pix Behavior Observations Web site hits 1,530 Projected Participants 1,000 Actual Participants 2,248 Projected Logged Mile 25,000 Actual Logged Mile 28,827 Projected Worksites 5 Actual Worksites 40	Questionnaire Results Knew about campaign 90% Saw TV ads 77% Heard Radio ads 33% Saw or heard news stories 81% Heard about campaign: - at worksite 5% - via faith-based programs 4% - via speakers 4% Doctors recommending physical activity 30% Doctors not recommending physical activity 70%

Change in walking behavior in intervention and comparison communities in WHEELING WALKS media-based physical activity campaign, 4/17- 7/ 9, 2001
CRITERION Telephone Survey / Self-report Walking Behavior Observation Community WHEELING Comparison WHEELING Comparison Walking 30 minutes or more a day, at least 5 days a week 29.9% 16.2% 23% -6%