Wheeling Walks Training Manual

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Chapter 8:
Registering for the Campaign and the Campaign WEBSITE:
Registering for the Campaign
Campaign Website

logo

Registering for the Campaign

People were enthusiastic to join the WHEELING WALKS campaign.  Mass media  generates a high level of interest.  In addition, successful partnerships with groups like worksites, civic organizations, and faith-based communities, encourages participation.

We worked hard to make our events enjoyable.  Each event was festive, quick, on-time, and fun. By sticking to the simple message (walk 30 minutes daily) people were looking for us!

A copy of the WHEELING WALKS Registration Form is provided in Appendix 4A. As noted before, it needs to be available at all events. 

People could also register on the Website.  This is explained in the next section.

The Website

(www.wheelingwalks.org)

In this high-tech world, a website is a must. It is important to find a competent and affordable web designer to develop the website. The website allowed the public to join the campaign and log their minutes-walked online. This was an easy way to keep records and a great reinforcer for participants.

The WHEELING WALKS website was designed by Idea Giant, a graphic design company in the Wheeling area. We are currently negotiating a flat rate for those who would like to use Idea Giant for campaign website development. Contact Idea Giant at 304-233-1102 ext. 17 for details. 

Following are the categories located on the WHEELING WALKS home page. Additional information was available by clicking on suggested links.

Campaign Overview--a brief description of the nature and purpose of the campaign (see Appendix 8B for Website version).

Weekly Column--The website featured a weekly newspaper column by Dr. Bill Reger.  Each week a new article was electronically submitted to the web.  A column that appeared on our website during the week of September 9, 2001 is provided in Appendix 8C.  Additional articles in this series are provided in Chapter 11.

8-Week Challenge--Making walking a part of your lifestyle is the goal of WHEELING WALKS. This website section allows the viewer to click on the worksite packet. This packet is arranged in eight-weekly segments. As part of walking 30 minutes or more each day, we encouraged the participant to incorporate walking into his/her lifestyle. For example:  Take the stairs instead of the elevator; park 15 minutes from work then walk the rest of the way; walk with your family or your pet.  These can easily be accomplished even in a hectic day. Read the information below for more lifestyle changing ideas. (See Appendix 8C.)

Website Participant Profiles--Each week the website profiled an individual whose life was affected by walking. To reinforce our target population, we profiled individuals in the 50-65 year age range. We asked participants what surprised them most about walking and to share advice with web viewers.

Note: Write your participant profiles as early as possible. This can be completed in advance.

         Steps for Identifying the Model Participants:

  • Ask others involved with the campaign for ideas about whom to profile.
     
  • Make contact with the suggested person to be sure he/she is willing to be profiled. 
     
  • If the person agrees, get a photo of him/her and have them fill out the profile questionnaire.

The profile for Week 1 – Nancy Toto-- is provided in Appendix 8D.

Note:  The questions can be revised to meet the needs of your campaign.

Walking Tips-- Weekly walking tips proved to be helpful for WHEELING WALKS participants.  Below is an example of our Walking Tips webpage.  Additional walking tips, used over the course of the campaign, are included. (See Appendix 8E for Website version.)  

Photo Opportunities Related Articles--Photographs always seem to spark interest and make viewing the website more enjoyable.  We included photographs of walk events and “important” people on our website.  Each photograph was accompanied by a caption explaining the event. 

Note:  It is important to have photos available for the media and the website. We suggest you hold an initial photo session prior to the campaign. At this session, ask the photographer take photos of the “important” people (staff, volunteers, participants). Feenerty Photography provided photography services for the WHEELING WALKS campaign. 

Related Articles-- Each week an article, written by Dr. Bill Reger, was placed on the website.  These articles offered advice to keep participants motivated and walking.  These articles also appeared in the local newspaper.

Campaign Calendar of Events--To keep web viewers informed of upcoming events, a WHEELING WALKS Calendar of Events was placed on the website.  The dates, times and locations of each event was included. An example of the Website version of the WHEELING WALKS Calendar of Events is provided in Appendix 8F.

Fun Stuff-- Just for fun, we included a word scramble of walking/fitness terms.  You may also want to include a fitness quiz, crossword puzzle or word search. 

Register for the Campaign at the Website--This page allowed viewers to register for the WHEELING WALKS Campaign on-line.  The following information was requested.

Name*
Age*
Address
Email
Phone
Password* (to log minutes)

*Starred items must be filled out.

Log Your Minutes

    Password
    Minutes Walked

This feature allowed participants to track their own miles and allowed campaign staff to track total participant miles.  Participants used this section of the website to enter the minutes they walked each day. 

Note: In order to account for the differences in the rate at which people walk, a conversion of 20 minutes/mile was used to change minutes to miles.   Miles walked were processed in Microsoft Access and sent, by the web server, to a designated campaign staffer. With assistance from the web designer and a download from “FREEWARE”, we were able to calculate the cumulative number of miles walked for the campaign.

This section of the website proved to be a great tool for measuring campaign success and motivating participants. For example, our worksites, which pledged to walk a specific number of miles for the campaign, were able to monitor their progress by simply logging-on.  In addition, individual participants enjoyed tracking the number of minutes they walked and comparing them with others they met at our events.

Logging Your Minutes is a Great Walking Enforcer! The website is a valuable campaign tool. Design it well and it will serve you well.

 

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