Wheeling Walks Training Manual

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Appendix:

Chapter 1 Appendicies:
1A: Local Program Coordinator
1B: Local Program Facilitator

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1A: Local Program Coordinator

This person must be familiar with the local community, its resources, its media and its social, labor, and governmental functions.  The position requires skills in public relations and community organization tasks.  Also needed is personal initiative, the ability to work with limited direction, outstanding skills in interacting with the public, an ability to mobilize other personnel, to delegate, and to follow-up once delegations are made.  The position necessitates the accomplishment of creative tasks in a sequential manner and on a specific timetable.  Possession of the combination of these skills is as important as the separate skills for the performance of the required duties.

The roles and tasks of the coordinator may vary. The following information outlines the job responsibilities of the WHEELING WALKS Local Program Coordinator.

  • Become well versed in the project’s mission and intent.
  • Coordinate the 12-week participatory planning program (see Chapter 3).
  • Assist with recruitment of participants for the community participatory planning program.
  • Assist with development of local advisory board including recruitment, meeting notices, meeting minutes, mailings, phone calls.
  • Serve on local task force.
  • Plan and implement local fundraising activities.
  • Assist with development of grant proposals, including delivery and solicitation of support letters.
  • Act as “secretary” for group meetings, including maintaining to-do lists and reminders.
  • Interface with local governmental, service, civic, religious, and other agencies/organizations to nurture their involvement, support, and active participation.
  • Recruit, schedule, train, and supervise walking observational survey data collection personnel for project evaluation.
  • Arrange for and supervise assistants provided by locally contracted helpers.
  • Work with in project budgets.
  • Recruit participants for project’s formative research/message development phase including  : elicitation survey , quantitative survey,  and testing of story boards
  • Assist with planning for and functioning of a project website.
  • Establish initial contact and maintain good working relationships with local media.
  • Plan and coordinate the project’s public relations activities, including press releases and all arrangement for:

    WEEK 1--a campaign kickoff press conference.

    WEEK 3--a press conference of prominent physicians urging the community to walk.

    WEEK 4--a mid-campaign press event.

    WEEK 6--a community walk for heart (the Mayor’s Fitness Cup). 

    WEEK 7--the popular local distance run that includes a walking division.

    WEEK 8--a campaign finale press conference.                          

  • Plan and coordinate the public health activities that provide education, social support, and additional opportunities for media exposure:
    • Speakers Bureau
    • Worksite challenges
    • Physician “Prescriptions for Walking”
    • United Way-type thermometer
    • Mid-Campaign Mayor’s Fitness Cup
    • Weekly media and other activities
  • Work with the research team to develop project dissemination manual.
  • Represent the project and Dr. Reger in the local community and at meetings as requested.
  • Maintain weekly log of activities.

 

1B: Local Program Facilitator

The following information outlines the job responsibilities of the WHEELING WALKS Local Program Facilitator:

  • Become well versed in the project’s mission and intent.
  • Produce Worksite Packets, including program ideas, the requisite forms, camera-ready logo, newsletter articles, table tents, flyers.
  • Website Maintenance, including report links, campaign progress reports, mileage logs, interesting walking information.
  • Supervise Campaign Headquarters staff, including recruiting staff to visit worksites, establishing seminar dates for civic organizations, development of seminar materials, recruit volunteer/members for speakers to distribute info, conduct seminars, mobilize community efforts, and recruit walkers.
     
  • Develop Project Sponsors for events, such as those providing food for the Mayor’s Walking Cup.
     
  • Organize public relations media events.
  • Produce a description of public relations and public health education events
  • Maintain receipts for any expenses.
  • Follow up on assignments that have been delegated to volunteers.
  • Work directly with the Local Program Coordinator to complete any necessary information and materials
  • Manage project files.
  • Assist in any other capacity as stipulated by the Program Coordinator, and the Local Program Coordinator.

 

 

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